DISCOVER OUR BRAND-FOCUSED SERVICES
BRAND RESEARCH
BRANDING WORKSHOPS
BRAND RESEARCH
Experra offers a full range of quantitative and qualitative research designed to capture inside/out and outside/in viewpoints regarding your brand.
BRAND PLANNING
BRANDING WORKSHOPS
BRAND RESEARCH
Our comprehensive methodology builds a powerful brand platform that articulates your brand promise, builds loyalty, creates action, and gets measurable results.
BRANDING WORKSHOPS
BRANDING WORKSHOPS
CORPORATE & PRODUCT BRAND IDENTITIES
Customized BrandStart™ Workshops enroll stakeholders and build consensus, maximizing involvement, output, and fun. A great start to your branding program.
CORPORATE & PRODUCT BRAND IDENTITIES
CORPORATE & PRODUCT BRAND IDENTITIES
CORPORATE & PRODUCT BRAND IDENTITIES
We craft memorable brand identities built on a strong foundation of differentiated mission/vision/values, brand story, brand face, and brand voice.
BRAND CULTURAL INITIATIVES
CORPORATE & PRODUCT BRAND IDENTITIES
INTEGRATED BRAND COMMUNICATIONS
Get your people, products, programs, policies, procedures, and pricing in sync with your branding initiative to deliver on your brand promise every day.
INTEGRATED BRAND COMMUNICATIONS
CORPORATE & PRODUCT BRAND IDENTITIES
INTEGRATED BRAND COMMUNICATIONS
Bring your brand story to life with strategic digital marketing & PR programs, websites, and videos that turn prospects into customers.
WE WORK WITH AMAZING BRANDS
MEET YOUR TEAM
MICHAEL FRIEND
MICHAEL FRIEND
MICHAEL FRIEND
CHIEF BRANDING OFFICER
Michael is a brand strategist, creative director, and business consultant with a passion for helping global enterprises leverage the power of branding to crystallize corporate positioning, launch differentiated products, improve business processes, and increase sales.
On the agency side, Michael was Creative Director
CHIEF BRANDING OFFICER
Michael is a brand strategist, creative director, and business consultant with a passion for helping global enterprises leverage the power of branding to crystallize corporate positioning, launch differentiated products, improve business processes, and increase sales.
On the agency side, Michael was Creative Director and partner at firms in Connecticut, Rhode Island, and Florida, where he led the development of major branding initiatives and award-winning campaigns. On the client side, he was the Director of Marketing for several global companies.
As a brand consultant, Michael develops and facilitates strategic BrandStart™ workshops, “brandstorming” sessions, creativity & innovation training, and corporate culture initiatives.
HELENE KELLY
MICHAEL FRIEND
MICHAEL FRIEND
CHIEF DIGITAL OFFICER
Helene is an expert in developing and executing strategic marketing communications programs, brand development initiatives, public relations campaigns, and media planning and buying. She is also an expert in qualitative and quantitative research, collateral development, and event coordination.
Helene's broad industry e
CHIEF DIGITAL OFFICER
Helene is an expert in developing and executing strategic marketing communications programs, brand development initiatives, public relations campaigns, and media planning and buying. She is also an expert in qualitative and quantitative research, collateral development, and event coordination.
Helene's broad industry expertise includes advanced technology, manufacturing, business-to-business, and the service industry.
On the agency side, Helene served as Vice President for several well-known Boston public relations firms that specialized in high technology – where she managed accounts in numerous markets including wireless, ERP and CRM, eHRM, incentive compensation, software, eBusiness, and portals.
10 REASONS WHY we SHOULD BE YOUR strategic branding partner
How our virtual model saves you time and money
Experra is virtual, a smart business model that saves our clients time and money. We manage a team of highly experienced strategic partners and act as the gatekeeper and single point of contact. This allows us to offer a comprehensive range of branding and communications services quickly and painlessly. Our clients like our virtual model because our rates are highly competitive, freeing up more dollars for marketing and their bottom lines.
1. Top talent working for you:
You get the best strategic branding minds for the job on an as-needed basis. No juniors. No “B” team.
2. No agency overhead:
We’re not bricks & mortar, we’re clicks & the cloud. There’s no overhead, so you don’t pay for offices and services you don’t need.
3. No huge markups or hidden costs:
You pay by the project and only for the people who work on the project. All at a flat hourly rate.
4. A truly dedicated team:
Our strategic partners are all seasoned professionals and entrepreneurial business owners. They understand and value relationships, work harder, and offer great service.
5. A stronger relationship:
We’re a close-knit, integrated team coming together for one reason — you. We’re dedicated to your success. That’s a lot better than being “put on the account.”
6. We move faster:
We’re a lean, mean branding machine. So while the competition is still moving through traditional layers, your brand is already moving sales.
7. Experienced brand stewardship:
Our strategic partners are chosen for their expertise and strong track record. Your brand is in good hands.
8. We’re not after the whole enchilada:
We understand that you may have in-house capabilities or work with other creative professionals. That’s cool. Use us where you need us most.
9. We’re more focused:
We take your branding assignment very seriously because it’s all we do. We’re passionate about branding and truly believe the virtual model is the way to go.
10. Bottom line — we’re your optimal resource:
Experra can do it faster, better, and more cost effectively.