datamax-O'Neil: do right by our customers

Datamax and O’Neil were respected manufacturers of label and receipt printers. After being acquired by Dover Corporation, bringing them together changed everything – making them the new global leader in fixed and mobile printing and a giant in retail, warehouse and distribution, and health care applications.

Working together with Datamax, O'Neil, and Dover, phase one was a complete brand cultural realignment to build consensus via global meetings and workshops. Phase two was to create a carefully crafted brand identity, brand story, and complete brand standards. Once these brand building blocks were in place, phase three was to develop a comprehensive literature system, advertising campaign,  and informative website.