markem-imaje: the team to trust

When two competing companies – Markem and Image – were acquired by the Dover Corporation, they wanted to bring them together to create a global leader in marking and coding hardware and software. This was no easy task because each company had a distinct identity that they wanted to maintain. 

Working together with Markem, Image, and Dover, phase one was a complete brand cultural realignment to build consensus via global meetings and workshops. Phase two was to create a carefully crafted brand identity, brand story, and complete brand standards. Once these brand building blocks were in place, phase three was to develop a comprehensive literature system, advertising campaign,  and informative website.